Free manual calculator
Instagram format comparison calculator
Reels, carousels and single images rarely perform alike. Enter a comparable sample of each and compare engagement per post against your own account, not an industry average.
Instagram format comparison calculator
What this compares
One format against another, on your account
Engagement per post = (likes + comments) / posts. Comparing that figure between formats shows which one your audience responds to, without claiming why.
Use a comparable sample
Same period
Posts from the same weeks, so a seasonal run does not look like a format effect.
Three posts minimum
Per format
Fewer than three and one breakout decides the answer for you.
Privacy
Calculated in your browser
The values in this calculator are not submitted to Kolliq.