View-based rate
Likes plus comments divided by views. It describes the people who watched, not the whole subscriber base.
Free calculator
YouTube engagement rate calculator
Enter views, likes and comments to get a view-based engagement rate straight away. No sign-in and no YouTube connection needed.
How the calculation works
Use the same formula every time
Engagement rate = (likes + comments) / views * 100. YouTube Studio does not show a single engagement rate, so the formula you choose is the formula you must keep.
Choose a sample
Similar videos
Keep Shorts and long-form separate, and compare videos of a similar age.
Denominator
Views
A subscriber-based rate answers a different question and is shown separately if you add subscribers.
Privacy
Calculated in your browser
The values in this calculator are not submitted to Kolliq.
How to calculate YouTube engagement rate
Add the likes and comments on a video, divide by its views, and multiply by 100. For a sample of videos, add up the totals first. YouTube Studio does not report one engagement rate, so choose a formula and keep it the same for every comparison.
Choose comparable videos
Use the same format and a similar video age.
Keep Shorts, long-form videos and livestreams separate.
Keep the denominator consistent
Divide by views for a video-level rate.
A subscriber-based rate answers a different question.
Compare with your own history
Calculate several samples with the same method.
One unusually high or low video says little on its own.
Worked example
Illustrative example: 540 likes and 60 comments on 12,000 views gives 600 interactions, a 5% view-based engagement rate. It does not mean 5% of viewers engaged: one person can like and comment, and many viewers do neither.
Questions creators ask
How do you calculate engagement rate on YouTube?
Add the likes and comments on a video, divide by its views, and multiply by 100. For several videos, add up the totals first so that larger videos count for more.
What is a good engagement rate on YouTube?
There is no reliable universal figure. Published benchmarks differ by niche, audience and the formula used, so compare your own videos with each other and with similar channels measured the same way.
Does YouTube Studio show engagement rate?
Not as a single number. Studio shows likes, comments, retention and watch time separately, so an engagement rate has to be calculated.
Should I divide by views or subscribers?
Views is the more useful denominator for judging a video, because it measures the people who actually watched. A subscriber-based figure is shown as an optional extra.
From input to next step
How to use YouTube Engagement Rate Calculator
Turn views, likes and comments into an engagement rate, with the formula and a worked example.
Free calculator · No sign-in
Gather your totals
Find views, likes and comments for the videos in your sample in YouTube Studio or on the public watch pages.
Calculate
Enter the totals and select Calculate engagement rate. Add subscribers if you also want a subscriber-based figure.
Compare with your own videos
Repeat for similar videos and look for the ones that sit clearly above or below your usual range.
Make sense of the evidence
What to look for in your review
Same sample, same formula
Keep Shorts and long-form separate and use one formula, or the numbers will not be comparable.
What is excluded
Shares, saves, retention and watch time are not in this formula; they live in your private YouTube Studio analytics.
Before you decide
YouTube Engagement Rate Calculator FAQs
Practical answers about access, results, and what the evidence can tell you.
How do you calculate engagement rate on YouTube?
Add likes and comments, divide by views, and multiply by 100.
What is a good YouTube engagement rate?
There is no reliable universal figure. Compare your own videos with each other, measured the same way.
Does Kolliq see my numbers?
No. The calculation runs in your browser and nothing you enter here is submitted to Kolliq.
Keep the next step focused
Ready for your next review?
Views, likes and comments for one video or a sample of similar videos. Subscribers are optional.
Prepared by Kolliq Editorial. Read our public data methodology for coverage and comparison limits.