YouTube sponsorship rate calculator
Most rate calculators quote US dollars. This one works in rupees. Sign in, enter your average views and a CPM range, and get a starting number to bring into a brand conversation.
How the calculation works
Views times CPM, not a fixed number
Suggested rate = average views per video × CPM (₹ per 1,000 views) ÷ 1,000. The CPM range is yours to set — ₹150–₹600 is a common Indian starting point, but niche, engagement, and exclusivity move it a lot.
Based on
Average views
What a brand is actually paying to reach, not your subscriber count.
CPM is adjustable
You set the range
No calculator can know your real market rate. Adjust it to a number you can defend.
Privacy
Calculated in your browser
The values in this calculator are not submitted to Kolliq.
Questions creators ask
Is ₹150–₹600 CPM accurate for every niche?
No. It is a commonly cited starting range for Indian YouTube sponsorships, not a verified industry rate. Finance, tech, and business niches often command more; adjust the CPM fields to match what you can support with your own results.
Should I quote subscribers or views to a brand?
Lead with average views per video. Subscriber count matters for credibility, but brands are paying for reach, and views are the honest measure of reach on a recent, representative video.